A complete listing service.
A 1% listing-side fee.
Visionary provides full-service seller representation at a 1% listing-side brokerage fee—personally led by broker and owner Jonathan Thurrott, with strategy, presentation, offer judgment and closing guidance kept under one accountable broker.
Compare fees using your own assumptions.
Choose a hypothetical sale price and comparison rate. These are not standard market rates or competitor quotes. The illustration excludes buyer-agent compensation, other closing costs and differences in sale price or net proceeds.
Buyer-agent compensation, if offered, is separate and negotiable. Actual terms are confirmed in writing.
Your full-service listing, in detail.
Jonathan leads your representation. Visionary pays for and includes professional photography, a floor plan and a 3D/virtual tour within the 1% listing-side service.
Pricing & positioning
Review relevant comparable properties, condition, competition and timing to establish a property-specific pricing strategy.
Preparation guidance
Prioritize potential improvements and presentation needs before spending. Physical staging remains your decision and cost.
Professional photography
Paid for and included by Visionary. Professional images present the rooms, features and character of your property.
Floor plan
Paid for and included by Visionary. Help buyers understand room relationships and circulation before visiting.
3D / virtual tour
Paid for and included by Visionary. Give buyers a way to explore the property’s spaces beyond still photography.
Launch & showings
Coordinate the market release, showing decisions and ongoing review of buyer feedback and market response.
Offers & negotiation
Jonathan reviews price, terms, contingencies and risk with you and guides negotiations.
Guidance through closing
Continue with the same broker as transaction milestones, questions and closing preparations are addressed.
Visionary listing side
The brokerage fee paid to Visionary for seller representation, confirmed in the written listing agreement.
Buyer-agent compensation is separate.
Not included in Visionary’s 1%. Whether compensation is offered, and the amount, is discussed separately and remains negotiable.
Clear service. Clear fee boundaries.
Review the scope with Jonathan before signing. Your listing agreement documents the terms of representation.
Does Visionary pay for photography, the floor plan and 3D tour?
Yes. Professional photography, a floor plan and a 3D/virtual tour are paid for and included by Visionary in the 1% listing-side service. They are not optional paid upgrades.
What about staging, film and drone photography?
Physical staging is not included and remains the seller’s decision and cost. Standard film/video is not included. Drone photography is property-dependent, mainly for larger properties; discuss whether it is appropriate and the applicable scope with Jonathan.
Is 1% the total cost of selling?
No. It is Visionary’s listing-side brokerage fee. Buyer-agent compensation, if offered, is separate and negotiable. Other transaction costs and any separately agreed services are not represented as part of the 1% fee.
How is the 1% fee confirmed?
Visionary’s 1% listing-side brokerage fee and the scope of representation are documented in the written listing agreement. Buyer-agent compensation, if offered, is addressed separately and remains negotiable.
Who manages the listing?
Jonathan Thurrott, Visionary’s broker and owner, leads the seller relationship from the first decision through closing.
Start with the property, the timing and the decision.
Speak directly with Jonathan about whether Visionary’s 1% approach fits your home.